
User
engagement
Technology should make life easier and serve a purpose. The sweet spot of user engagement exists where organizational viability, technical feasibility, and user desirability overlap. When user-centric design is focused on finding this sweet spot, we can offer a solution that is easy to navigate and achieves your organization’s mission.
SOUND FAMILIAR?
- Our users complain about the interface and are constantly fighting the application.
- We’ve lost customers because our application was too complex and not user friendly.
- Too much time is spent working through non-intuitive software.
- Our workflow processes need to be more flexible and customizable.
- We don’t understand which parts of our application are difficult to use and non-intuitive for our users.
- We don’t understand which areas of our application are compelling.
- We don’t understand the usage patterns of our application. We spend money fixing and maintaining areas of the system, but we aren’t confident of the end-user value and can’t assess the ROI of fixing versus rebuilding or retiring a feature.
IF SO, LET'S TALK ABOUT:
- User experience (user interface design, usability testing)
- Virtual reality/augmented reality
- Gamification
- Workflow optimization
- Interactive prototypes
- Collaboration (streaming services)